Watch on YouTube: https://youtube.com/shorts/3KHpTghghRk
It builds trust.
Customers feel like it’s less of a sales pitch and more of an authentic way of addressing the problem they’re facing. In fact, 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video.
The proof is in the numbers.
89% of marketers say that customer testimonials are the most effective content forms for influencing purchases and it can even help you generate up to 62% more revenue from each customer
Not only do testimonials achieve great return, there also are relatively cheap to make. There’s no cost for a script, actors, location, or set design. It’s simply the story of the customer told within their context.
So clearly customer testimonial videos have the greatest ROI.